Wellington, New Zealand and Hattem, The Netherlands – March 21, 2017 – Elephanta and Goliath are pleased to announce that the Goliath Group has made a strategic investment in Wellington based toy distributor Elephanta in New Zealand.
This will combine the strength of Elephanta’s well-established expertise, reputation, and knowledge of the local New Zealand toy market with Goliath’s significant international resources, efficiencies, and product development.
“We are delighted to welcome Sunil and his team to the Goliath family. They are an excellent fit for us, with many similar products already being distributed by us elsewhere in the world. With our recent successes in Australia it made perfect sense to take this step,” said Adi Golad, founder of Goliath.
“I have long admired Goliath’s successful product approach and business strategy,” says Elephanta founder Sunil Dahya. “We’re excited to be bringing that powerful global strength and focus to Elephanta and the New Zealand market, and we’re anticipating very strong growth as a direct result of this.”
Elephanta will continue to operate with its existing staff and premises. Andrew Lee, the current General Manager for Goliath and Crown & Andrews in Australia, has been appointed to General Manager for both Australia and New Zealand, while Sunil Dahya will stay on as Chairman of Elephanta.
The company was founded in 1980 and is one of the few remaining family-owned global toy and games companies. Goliath is an international manufacturer and distributor of a broad range of toys and games, sold under four brands around the world; Goliath, Crown & Andrews, Pressman and Modelco. Product examples include Rummikub, Rubik’s Cube, Triominos, Wordsearch, Pop the Pig, Doggie Doo, Gooey Looey, Super Sand and Shopkins games.
After the acquisitions of Pressman in the US, Crown & Andrews in Australia and Modelco in France the company has continued to see substantial growth and is one of the world’s fastest growing independent toy companies.
Goliath is a market leader in TV-promoted games and is active in many other toy categories, such as puzzles, arts and crafts, outdoor, activity, and novelties. Goliath products now sell in more than 75 countries worldwide and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Germany, Poland, Hong Kong, Australia, USA, and Canada. For more information, please visit www.goliathgames.com
Elephanta was founded by Sunil and Sanku Dahya in 1996 after they had built up an award-winning Toyworld Megastore in central Wellington. It’s this successful first-hand retail experience, and more than 35 years in the New Zealand toy industry, that has given Elephanta the edge as a powerful toy import and distribution business.
Today, Elephanta supplies more than 2,000 retail outlets throughout New Zealand with more than 350,000 toys each year, and is the exclusive New Zealand distributor for some of the world’s most iconic toy brands: Siku diecast replicas, Meccano construction sets, Rubik’s Cube puzzles, Nikko radio control, CAT construction vehicles, Animal Planet figurines, and popular family board games such as Articulate, Balderdash, and Sequence. For more information, please visit www.elephanta.co.nz