Magic Box Int Toys® chooses Goliath® to Distribute and License SUPERZINGS®June 3, 2019 11:41 am
PLANO, TX and SANT CUGAT DEL VALLES, BARCELONA, SPAIN – June 3, 2019 – Magic Box Int Toys, S.L.U. best known as the force behind the classic collectible Gogo’s Crazy Bones announced today that they have chosen Goliath to be their American, Australian, French and Benelux partners for their smash new hit SUPERZINGS.
SUPERZINGS has been a massive success in Europe, and is the top-selling boys collectible in Spain and the fastest growing new boys collectible in the UK. “We are launching SUPERZINGS ourselves in Poland, Italy, Portugal and Germany in addition to the UK and Spain and are excited to partner with Goliath in the United States, Australia, France and Benelux” said David Bella, founder of Magic Box Int Toys.
Mr. Bella continued, “Goliath is a perfect partner because they are the most aggressive marketing company I’ve come across in the the industry and as such they are perfectly positioned to execute the marketing programs that have been so successful in Europe.” David Norman, President of Goliath’s North American office added, “We plan to give away over 1,000,000 SUPERZINGS in 2020 in addition to our other marketing efforts, which include TV advertising, influencer partnerships, 100 videos and webisodes with 40 more in production and a kids meal promotion with one of the top global franchises, which will be announced shortly.” The SUPERZINGS YouTube channel already has 39,000 subscribers and over 30 million views.
SUPERZINGS’ international licensing program has already begun with European core partners in apparel, and back to school already selected. SUPERZINGS will be debuted in booth number K229 at Licensing Show in Las Vegas from June 4th– June 6th. Toys will launch in the United States fourth quarter 2019 with licensed products coming on board in Fall 2020. Contact Sarah Pousho at email@example.com to schedule an appointment to discuss opportunities with your company.
Goliath was founded in 1980 by Adi Golad and he cofounded the Goliath’s USA division with David Norman in 2008. Goliath is one of the few remaining family-owned global toy and game companies. Goliath is now a global manufacturer and distributor of a broad range of products. Examples include Wahu®, Rocket Fishing Rod®, Rummikub®, Rubik’s Cube®, Tri-Ominos®, Sequence®, Pop the Pig®, Doggie Doo™, Gator Golf®, Let’s Go Fishin® and Phlat Ball® .
The company has continued to see substantial growth with the acquisitions of Pressman Toy® and JAX® in the US, Crown & Andrews® and Britz ‘n Pieces/Wahu in Australia, Modelco® in France, Elephanta® in New Zealand, and Vivid® in the UK. Goliath is a market leader in TV-promoted games and is active in many other toy categories, such as puzzles, arts & crafts, outdoor, activity, and novelties. Goliath products now sell in more than 75 countries worldwide and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Germany, Poland, Hong Kong, Italy, The United Kingdom, Australia, New Zealand, USA and Canada. For more information, please visit www.goliathgames.com.
David Bella Martorell founded Magic Box Int Toys S.L.U. in 1993 and was the first company to launch caps in Europe, Mad Caps in 1994. Their next big hit was the next year with Gogo’s Crazy Bones. SUPERZINGS has launched in Europe and will launch in the US during the fourth quarter of 2019. Other popular properties include Bungees, Crazy Stoppers, Shoot Out, Star Monsters, Zomlings and MojiPops.
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