Goliath Acquires JAX
Posted: 6 September 2017, Posted in General
Goliath Acquires JAX
Minneapolis, USA and Hattem, The Netherlands – September 7, 2017 – JAX and Goliath announced today that Goliath has acquired JAX Ltd., Inc. JAX will continue to operate out of Plymouth, Minnesota. The Levine family will stay in their leadership roles with Cindy, Kreg, and Debbie Levine moving the company forward.
“I am very happy to welcome JAX into the Goliath family,” said Adi Golad, Goliath’s founder. “Having been friends with the Levine family for decades, we’re excited to finally do business together. Both of our companies share similar origins of using grassroots promotion to build games from the ground up. Globally, Sequence will be a great fit with our other evergreen titles such as Rummikub® and Tri-Ominos®.”
“We are very pleased to join Goliath and look forward to sharing the success of our games with them,” said Cindy Levine. David Norman, President of Goliath Games, LLC added, “JAX will continue to produce its own products and maintain its brand while enjoying the benefit of Goliath’s significant global resources, including R&D, logistics, TV and digital marketing campaigns. I look forward to sharing their great story with consumers everywhere.”
Goliath® was founded in 1980 and is one of the few remaining family-owned global toy and game companies. Goliath is an international manufacturer and distributor of a broad range of products. Examples include Rummikub®, Rubik’s Cube®, Tri-Ominos®, Wordsearch™, Pop the Pig®, Doggie Doo™, Gooey Looey™ and Catch the Fox™.
The company has continued to see substantial growth with the acquisitions of Pressman® in the US, Crown & Andrews in Australia, Modelco in France, and Elephanta in New Zealand. According to industry reports, Goliath is the third largest game manufacturer in North America and is one of the world’s fastest growing independent toy companies. Goliath is a market leader in TV-promoted games and is active in many other toy categories, such as puzzles, arts & crafts, outdoor, activity, and novelties. Goliath products now sell in more than 75 countries worldwide and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Germany, Poland, Hong Kong, Australia, New Zealand, USA and Canada. For more information, please visit www.goliathgames.com
JAX®, was also founded in 1980 by legendary entrepreneur Zelman Levine (also known for leading Lakeside Toys which developed Gumby, Barrel of Monkeys, and Aggravation). Over the past 38 years, JAX has developed hundreds of critically acclaimed toys and games and is best known for its development of the Sequence® brand of games, as well as games such as Doodle Dice™, Kings in the Corner™ and Solitaire Frenzy™.
For more information, please visit www.jaxgames.com